Samsung 'Galaxy On' to cost Rs 15,000, to compete with Chinese phones

In a bid to take on Chinese smartphone manufacturers in New Year, Samsung India is set to launch a new "Galaxy On" device in the third week of January.

Industry sources told IANS that the latest device will be priced at around Rs 15,000 - a key mid-price segment in the highly-competitive Indian market.

"Galaxy On" will come in two variants -- both with 4GB RAM, the sources added.

The new device is expected to be an Amazon India exclusive, with a focus on design, performance and photography elements.

In 2017, Samsung India launched "Galaxy On Max" for Rs 16,900.

The device was equipped with a best-in-class camera tailor-made for low-light photography, enabled by its flagship f/1.7 aperture, the company said in a statement.

With 5.7-inch full HD display, the device was powered by a 2.39GHZ, 1.69GHz Octa-Core processor, 4GB RAM and has 32GB internal memory expandable up to 256GB via micro-SD card.

"Galaxy On Max" sports 13MP rear and front camera with LED flash.

With the new "Galaxy On", Samsung will look to strengthen its mid-range segment where it has witnessed strong competition from Chinese brands.

After registering a 27 per cent growth in mobile business revenue for the financial year 2016-17 -- touching a mammoth Rs 34,300 crore -- Samsung has become the undisputed leader in the highly competitive and price-sensitive domestic smartphone market.

With this kind of growth, Samsung has eclipsed the sales of key Chinese brands such as Xiaomi, OPPO, Vivo, Lenovo and even the Cupertino-based giant Apple.

The South Korean giant had 60 per cent market share (by value) in the premium segment for the August-September-October period, according to German market research firm GfK.

For the overall smartphone market, Samsung had over 45 per cent market share (by value) from October to December 2017.

"Every third smartphone sold in India is a Galaxy J series smartphone," the company said.

It takes only 5 seconds to share, Please do Share.

Live Recent News

  • What Exactly Is The Case Against Karti Chidambaram? 10-Point Guide

    Here is a 10-point cheat sheet to this story: The CBI raided the former minister and his son in May last year after registering a case against him. It alleged Karti Chidambaram helped Indrani and Peter Mukerjea, former media bosses who founded the INX Media group, when it faced questions from the Income Tax Department. In March 2007, the... Read More

  • Jordan's King Abdullah II To Meet PM Modi Today: Live Updates

    Jordan King Abdullah II to meet Prime Minister Narendra Modi at Hyderabad house today. (File) New Delhi:  Jordan's King Abdullah II will meet Prime Minister Narendra Modi today at the Hyderabad hosue. Today is the last day of his three-day visit to India, which is aimed at taking bilateral relations to a "new high".  King... Read More

  • Two Women Sportspersons Attacked With Acid In UP's Meerut

    meerut:  Two women sportspersons were attacked with acid when they were on their way to a stadium in Uttar Pradesh on Tuesday morning. The bike-borne attackers, two men and a woman, intercepted them and threw acid before fleeing in Meerut's Lal Kurti area, police said. Two of the accused have been arrested, an officer added. The... Read More

  • Mysterious death? Rehab says man died of heart attack, family claims foul play

    Gajanan Choudhary (below) is survived by his wife, Sharda, mother and three daughters. Pics/Sneha Kharabe Gajanan Choudhary's family sent him to rehab to save his life, never suspecting that it would end up killing him. Less than 48 hours after he begged his wife to take him home, the rehab centre called to say he had died. The family was... Read More

  • Irani Cup tie is twice as nice for Mumbai's Prithvi Shaw

    Prithvi Shaw India U-19 World Cup-winning captain Prithvi Shaw is excited about his debut Irani Cup match as he will be up against his first Ranji Trophy coach Chandrakant Pandit's Ranji champion outfit, Vidarbha. Shaw has been selected in the Rest of India squad led by Karun Nair for the Irani Cup tie scheduled to be played in Nagpur from... Read More

  • PNB scam: Punjab National Bank's chief internal auditor held by CBI

    The official is from PNB's Brady House branch, where the scam occurred While billionaire jeweller Nirav Modi is still at large, the Central Bureau of Investigation (CBI) has made another arrest in the ongoing investigation of the cases against the Modi and Gitanjali groups. On Wednesday, CBI arrested an internal chief auditor of Punjab... Read More

  • Arjun Tendulkar remodelling bowling action, to miss T20 Mumbai League

    Arjun Tendulkar Those expecting to see Sachin Tendulkar's son Arjun, 18, live on TV for the first time are in for a disappointment as the lanky left-arm pacer has decided to not participate in the much-awaited T20 Mumbai League, the Mumbai Cricket Association's (MCA) inaugural IPL-style tournament that begins on March 11. It is learnt that... Read More

  • The man who helped bring back Sridevi

    At the embalming centre He is the "messiah" for bereaved families awaiting mortal remains of their loved ones from UAE. All coffins getting airlifted from UAE and taken across the world are sent "from" him. He is Ashraf Thamarassery, 43, a Kozhikode native who works at the embalming centre in Dubai. The Ajman resident, in the last 18 years,... Read More

  • From then to now, Juhi Chawla and Madhuri Dixit are still rivals?

    Juhi Chawla The next episode of BFFs with Vogue will have the legendary actors Jackie Shroff and Juhi Chawla in a sassy conversation with the host, Neha Dhupia. Very few know that Jackie and Juhi share a very thick bond. Well, we have all seen Jackie Shroff spilling some of his intimate secrets on Karan Johar's Koffee with Karan. It would be... Read More

  • Vaani Kapoor takes a hot selfie in a sportswear

    Vaani Kapoor On Wednesday, Vaani Kapoor shared a smokin' hot photo of hers on her Instagram account. With earphones plugged in and garbed in a sexy white and blue sports attire, she flaunted her chiselled body. While the Befikre actress looks were captivating enough, she received mixed comments from her followers. While some were thrilled to... Read More

Advertisement: itinyde@gmail.com Rate:100Rs/Month

Top News